The Challenge
A UK marketing team faced opaque, highly variable supplier pricing, making it difficult to identify the best media buying opportunities.
The Solution
API Seer automated the extraction and consolidation of pricing data across multiple suppliers, delivering actionable insights daily.
The Outcome
✅ Discovered better opportunities, improving decision-making and efficiency.
✅ Enabled faster, more confident procurement decisions.
✅ Scalable to other sectors, including e-commerce and investment pricing.
Why it Matters
The client gained visibility and control in a previously opaque market, without increasing headcount. All processing was secure, authorised, and UK-based.
Takeaway
Commercial teams can achieve clarity and actionable insight without building complex internal systems.